The term blog simply means and article, an article on a website. here is what Wikipedia states: A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). For this site the topic or content is about free ensemble improvisation its nature and practice. When first publiched your blog will be posted and hosted in multiple locations in website improvisers networks online. After a month it will site in one or two location. The blog entry will be supported by: An active social media campaigm, a newsletter campaign. The webiste improvisers networks online is looked at, and read by higher volumes than single topic sites : e.g. mysite.com.
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Top tip : an image helps, either specific your you article, or generic the same image for every blog article you supply.
Criteria, Nothing official yet. No decision yet. the site does not want a photo of your salad at your favourite diner. The fining tuning of criteria is to follow.