Source - TV034 Just google it marketing campaign, uploaded to YouTube
Notes to follow
- To add to the narrative: the shared portal with a wide range of activities and content has more to offer the casual or dedicated follower of the genre: or non-follower of the genre: therefore, whilst web pages and sites may be considered a legacy or dead concept and now replaced by Facebook and in-the-moment social media channels, the quantitative and qualitative reach of the shared portal - known as a start page - is the best option in this new and ever-changing world of the internet. The best option for; increased hits and visitors when contrasted with singular stand-alone web pages, for example, a blank canvas article within the portal may attract more hits than a blank canvas article in a stand-alone `blank canvas` website.
- Myth busting: the portal or start page proposal need not do away with singular project-specific sites.
- Myth busting: the portal or start page proposal can work in tandem with social media sites and channels. ( more citation on this is required.)
- use the `share, exchange and collaborate` hook line. Stated clearly.